Goals are essential to determine whether you are successful or not. And with objectives come Key Performance Indicators (KPIs), with a set of carefully selected metrics that make the best contribution to mapping those objectives. That way phone number database you can also determine whether you are using your time and phone number database resources well and whether you would be more effective by allocating them differently. 52% of Dutch and Belgian marketers and communication professionals have formulated KPIs, and phone number database only 35% always measure afterwards whether the objectives have been achieved.
The current situation in phone number database the Netherlands and Belgium Although agencies generally have goals for the overall campaign, these are not always translated into specific social media KPIs. This is not phone number database only apparent from our own qualitative research among Utrecht and Rotterdam marcom agencies. It is in line with the entire Dutch and Belgian professional practice. According to a recent phone number database survey by Het Platform Content (in collaboration with Hogeschool Leiden and the Belgian CUSTO) among almost two hundred Dutch.
Belgian marketers and phone number database communication professionals, 52% have formulated KPIs, but only 35% always measure afterwards whether the objectives have been achieved. Fifteen percent use leads and 3% use phone number database revenue as an indicator to measure the effectiveness of content. The current phone number database situation in the US In the United States, too, we see a similar picture based on the February 2017 CMO Survey by Deloitte (and others) among nearly four hundred top marketers of for-profit companies.