As the first step of customer management in CRM, leads are the first step in customer management. For B-end companies, through the management of lead channels, the distribution method in line with business rules and the monitoring and analysis of Whatsapp Database the follow-up process can effectively improve the quantity and quality of leads , so as to help companies achieve better performance. The channel of clues Under normal circumstances, Whatsapp Database we will divide leads into: self-built channels, paid channels, free channels and other channels according to the source: 1.
Self-built channels 1) Marketing activities Such as industry conferences, forum summits, exchange activities, etc.; market activities generally Whatsapp Database have the following advantages and disadvantages: Advantage 1: You can obtain more complete KP information; Advantage 2: On the basis of obtaining clues, the influence of enterprises in the industry can be Whatsapp Database increased; Advantage 3: For stock-high-value customers, it is an effective cross-selling opportunity; Disadvantages: The cost of each event is a lot of expenses.
The marketing department needs to plan the marketing activities according to the budget, and the input manpower and material costs are relatively large. 2) Official website guide Use the content marketing and customer path design of the company's Whatsapp Database official website to guide customers to trial products, and through system interconnection, synchronize customer information to CRM, allocate sales for customer follow-up, so as to Whatsapp Database timely explore customer needs and complete the signing. Customers in this channel generally have clear needs and are one of the channels with the highest conversion rate.