A value hypothesis is an assumption explaining why a customer is likely to buy your product. In other words, you need to specify what value your product would introduce to the user’s life.
A value hypothesis may look something like this:
Buying books online provides a better experience than buying books in physical stores.
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Email communication is less productive than real-time online chatting.
Your value hypothesis will later be tested in confrontation with real users interacting with your minimum viable product (MVP).
Great products solve real, meaningful problems. To identify those problems and the potential customers in need of a solution, you need to perform market research.
Market research can be a really time-consuming process. But the good news is that a good portion of market research can be done online without breaking the bank.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
For example, by using an SEO tool like Ahrefs, you can gauge market demand by looking for signs of search demand in search engines, as they are often correlated.
Let’s say your startup wants to offer an online solution for delayed and canceled flight compensation. Since this will be an online product, you’ll want to see how often people search for queries related to that problem. With Ahrefs’ Keywords Explorer, that information is only a few clicks away.
‘Flight delay compensation’ gets around 1.6K searches per month globally and seems like a common problem. Also, we can see the search demand was heavily impacted by the pandemic.