Most of the first pages of organic search results are now dominated by PPC ads, and SEO is in a tough spot. Many professional SEOs pin their hopes on featured snippets like Knowledge Graph and Voice Search Boxes.
There are good reasons for this statement.
Google is showing Featured Snippets more and more every day in its search results. More than 70% of them are in the 2-10th search result position, giving SEO a good way to cut in and reach the 0 position.
Even better, Featured Snippets steal traffic from first-tier results (the #1 CTR is 26% without featured snippets, but only 19.6% with snippets).
If your competitor was listed first and you are now eliminated at No. 5, Featured Snippets offer a truly organic way to combine.
Admittedly, feature snippets, while slightly reducing clicks to organic search results, mean nothing to spilled milk, because it's Google's game, and we're all here to play it.
What is a Featured Snippet?
Before we dive into the types of featured snippets (scroll down if that's where you are), let's look at a few definitions. Special search results go by various nouns, so I want to explain what is (and isn't) a featured snippet.
1. Rich Answers (Not Featured Snippets)
Rich Answers, also known as Instant Answers (previously Quick Answers) are instantly answered by Google, no credit score site. These answers usually cover short facts like how big the earth is (spoiler alert: 3,959 miles) or 10+2 (spoiler alert: 12).
Google says they don't need to give credit because the answers are part of the public domain.
2. Knowledge Graph (not Featured Snippets)
Knowledge Graph answers tend to come from a variety of sources and are displayed in a big nice box or above organic search results in a photo gallery (or carousel).
You'll typically see search results for brands, people, and organizations.
3. Featured Snippets
Featured snippets (sometimes called rich answers or answer boxes) are at the top of search results, like Rich Answers and Knowledge Graph results, but the difference is that Google draws information from a list of organic results on the first page of search results , while Google provides the site's credit score via a link.
In all three ways, Google is trying to make life easier for searchers: answering their questions in search results instead of forcing them to click through to a site to do more research.
4. Rich Snippets (not Featured Snippets)
And they also use the word Snippet, that's where the similarities end.
A rich snippet enhances the variety of organic search results, and often uses structured schema data from Schema.org to slightly expand its real estate based on the information marked up on the website. These search results are played with ratings, product availability and price information, and review photos.
Types of Featured Snippets In
general, featured snippets can be divided into three formats: paragraph, list or table snippets.
Let's review what these look like in search results, and what types of queries are best suited.
Paragraph Featured Snippet
This is the quintessential featured snippet we all know and love. Google extracts text from pages in an attempt to answer the searcher's question. The way to make this snippet help rather than hurt your CTR is to answer the question right away and then include additional information that sparks searcher interest and encourages them to click.
FAQ pages are perfect for answering telemarketing list multiple short questions at once, while dedicated blog pages are better for more complex questions.
You'll see paragraph snippets for questions like this:
How to do/get...
Numbered Lists Featured Snippets
These featured snippets often list steps that explain how to do something, such as a recipe.
The benefit of the example below is that it is clear that the entire process will be done step-by-step, but the searcher may click to view related photos or read additional details.