Over the past few years, Google has made many changes to the way its crawlers perceive how content responds to queries. More recently, these changes have included more algorithm updates that include complex improvements to natural whatsapp phone number list language processing and machine learning models such as BERT and MUM. These updates help Google better understand how people search for topics and the types of content users really want to meet their demand needs, and then how the content can be relevant. especially with these needs.
The ultimate goal is to provide the best possible content for users to improve their search experience. With this in mind, it is now even more important to focus on creating a theme structure tailored to the needs of the various steps the user takes on the whatsapp phone number list customer journey rather than the keywords used. on one page. What is the difference between a topic and a keyword? You may be wondering by now what the difference is between a topic and a keyword, especially given that I have just said that keywords are still an important part of the SEO puzzle.
In my opinion, a topic is a more comprehensive approach to "keyword research." A topic can be structured with a number of key words and questions that whatsapp phone number list can be included in different areas of the buyer’s journey. The type of content you can create around a topic depends a bit on the vertical space your website will enter. Some websites require: Content covering topics learns their journey first. Content about the company’s perspective on the topic.