Website Copy, by Jennifer Havice Find the right messageSource: Amazon What should you tell your audience? Email marketing allows you to say almost anything you want. That's part of its power - email lets you have direct, one-on-one industry leads conversations with people who want to hear from you. But that's not the same as sending the right message. In Finding the Right Message ,
conversion writer Jennifer Havice describes a process that uses your audience's language to create more compelling messages. The book is designed to help people write web copy, but the same lessons apply to email writing. When you find the right message for your emails, your opens, engagement, click-through rates, and conversions all increase. Too often marketers underestimate the
impact of copywriting - this book will show you why it matters. 3. Revolutionary Advertising, by Eugene Schwartz industry leads Revolutionary advertisingSource: Amazon This book is the writer's bible. Ask any top copywriter what copywriting books you should read, and Breakthrough Advertising will top the list. Its appeal is amplified by the fact that legitimate copies are expensive - at the time of writing, the only copies available on Amazon cost $395. For email marketing, the main idea that emerges from breakthrough