SEO is one of many ways to increase traffic to a website. Quite simply, the phone number list higher your site's ranking position, the phone number list more people it attracts, and the more people it attracts, the more products and/or services you sell. A decent tactic to drive even more traffic to your pages is to use a subset of search engine optimization – keyword optimization. This means optimizing your website content for the phone number list specific words people use when searching for your product or service.
However, if you really want phone number list to convince users to visit your website, subscribe to a newsletter, or buy your products and services, you need to consider their search intent . Read on to find out what search intent is and how to use phone number list it to optimize your content and boost your SEO rankings even further.
What is search intent?
Search intent can be characterized as the phone number list reason behind a specific search. Why do people search for something in the first place? Do they have a simple question that needs to be answered? Are they looking for a website phone number list to learn something? Do they want to buy or sell something? A study by the University of Hong Kong segmented search intent into two distinct search purposes. users are looking for information related to the keywords they phone number list use or they need more information on a topic. specific. To generalize this statement a bit more.
Exhaustive users have a wide range phone number list of search intent around a particular topic, while specific users have a narrow intent and rarely stray from it. Over the years, Google has improved its understanding phone number list of users' search intent and today the search engine assigns top rankings to pages that not only match the search term or search query, but also for specific research.
Search intent and Google
One of the phone number list best ways to understand the intent behind a search query is to examine how results are displayed in the search engine results page. For example, if you're looking for an Apple Store, you're probably looking for the phone number list nearest Apple Store, not the company's headquarters in Cupertino, California. And Google's own guidelines for evaluating search quality closely mirror this example. In fact, Google's "Needs Met Rating Guideline" offers a scale from FailsM (Fails to Meet) to FullyM (Fully Meets), with appropriate indicators for phone number list content in foreign languages, which is offensive and upsetting, or which does not just not charging.