The key is to work with a high quality PPC management service. With PPC, also known as paid search, you bid on keywords and only pay when people click on them. When someone types in a search like "I need a workers compensation lawyer," your result is one of the first things they'll see: ppc marketing for lawyers Lawyers have learned that PPC works like a charm, so they have dramatically increased click costs. Therefore, some areas of law may have a cost per click of only a few dollars, while others may have clicks that cost hundreds of dollars (the most expensive click I've ever seen was $400 and more). Rest assured that your colleagues are working with agencies that know what they are doing.
If a click costs $75, it almost certainly provides a return on ad spend that's well worth it. Paid search isn't the only way to advertise on the Google Ads platform. 5. Display advertising for law firms Display ads, or banner ads, are the oldest type of online advertising. In my experience, they don't work particularly well when delivered to cold traffic, but can be extremely effective when used for retargeting. Retargeting is the practice of showing video ads and display ads to people who have already interacted with your ads or visited your website. Retargeting your website visitors can help get them to contact your business if they haven't already. People don't fill out forms or call for all kinds of reasons;
your retargeting graphic ads can remind them that they have to. It's important to note that Google Ads does not allow remarketing ads for "sensitive topics" or "personal difficulties". This means that most family law attorneys, personal injury law firms, and bankruptcy attorneys will likely not be allowed to serve remarketing ads to their website visitors. Facebook, on the other hand, allows law firms to remarket to these visitors. 6. Facebook ads for lawyers While Facebook Ads can be incredibly effective at converting users who match their targeting capabilities, they cannot target users who are currently searching for your presentation. For this reason,