The limited space you have. 6. Short and sweet, nice and concrete While a mysterious subject line makes you feel like it's making people curious, in our experience recipients want to know exactly where they stand. If you decide in a short time whether to open an email or not, you want to know where you stand. 7. Numbers Lists of tips and trends for this year or other numbers do well in subject lines. And they are often nice and concrete . Famous Names Well-known brands or brands.
Learn from or, for example, large social executive list channels: well-known names are doing well. Think of a tip for Google, examples from HEMA or inspiration from The Best Social Media. Bonus Tips There are more ways to optimize your subject line. In this article , the Content Marketing Institute provides advice. I would like to highlight a few. 9. Personalization Personalizing the subject line of your newsletter can range from very simple to something more complicated. Address your recipient by first name, for example. Whether that works or not depends on your type of mailing it can also quickly.
Across as cheesy or even creepy. So test! You could also personalize based on the recipient's location. For example, let the place of residence match your offer. 10. Play on your receiver's vanity CMI calls them vanity-appealing power words : words that respond to people's need to be recognized or admired. This can relate to appearance, but also to the way in which someone runs a company. 11. Create FOMO If you clearly indicate what your recipient is missing if he does not open your mail, there is a greater chance that he will open it. As far as I'm concerned, clickbait is lurking.