For this reason, it is not valid to create a Phone Number Database campaign that is designed for a phase that is already behind us. Of course, the above does not mean that the pandemic is not important. Nor does it imply that brands can no longer address the health crisis. But it does mean that a change in tone is necessary for each new campaign. Companies must demonstrate that they are aware of the needs of their consumers. And right now, what the Phone Number Database public wants from all these companies is to see that they can also adapt to the new temporary reality in quarantine. empathy through laughter It is worth remembering that humor has not been a very frequent element in the commercial activations of brands in the midst of COVID-19.
Sure, there are some notable examples. There Phone Number Database are the Jula , Progressive Insurance , and Hefty initiatives , which Phone Number Database decided to simply ignore the existence of the pandemic and move on. More prominent is the case of the Phone Number Database German brand Rossman , which officially made the first funny campaign that refers to the crisis. It is strange that more than one campaign has not used comedy as a resource for its social Phone Number Database activations, considering its positive effects on empathy. According to Mindful , humor is a powerful tool for creating more authentic relationships between human beings.
The Atlantic notes that it can also be Phone Number Database used to talk about stereotypes in everyday life. And Natural Awakenings notes that it also helps boost confidence. Burger King appeals to creativity and humor to connect with its consumers The brands offer a promotion while encouraging people to comply with social distancing It is Phone Number Database important for brands to understand the context in order to establish a close relationship with the target audience. Promotions are a very effective marketing resource to connect with the consumer. Like any action, it may have a risk of not fulfilling its mission, but when factors such as humor and creativity are used together with good execution, it can generate a good reception by the consumer.