The filter was applied now displays the canonical Denmark Phone Number List element referencing the original category page, minus the URL parameter: typical example Avoid manual duplicate content in Magento We've discussed the most common reasons for duplicate content based on the default Magento settings, but there are also Denmark Phone Number List instances of manual duplicate content on the platform that need to be avoided if a site is to rank well in Google's results. product changes As is the case with many e-commerce sites, there are multiple variations of products depending on color, size, fabric, etc. If your site is structured like this, you have two Denmark Phone Number List to avoid duplicate content. Option 1 - Create a single page and list all its variations on that page This way you end up with one unique page instead of several duplicates. This is Google's recommended method of displaying product variants, as quoted by Google representative John Mueller : The " product variant" color...is used for product pages, but you don't create a separate page for that. " With these types of pages, you're always balancing really, really strong pages for these products with medium-strength pages for many different products. John Lewis single page Example of a single product Denmark Phone Number List taken from the John Lewis website Option 2 - Make each variation page unique The hardest way to fix product variation duplication is to make each page unique. This involves adding different copies, metadata, and images, and is by far the most time Denmark Phone Number List of the two options. Also, there is little evidence that this approach will outperform a single page listing all variations, so we generally recommend option to our clients. Create additional navigation options.