That is not based on measurable objectives and with time for achievement, negotiated and signed with ads By Writing News COMPANIES May 6, 2013 Financial entities also take advantage of social networks The social media efforts of financial institutions attract the interest of their wealthiest customers Tags social networks finance customers banks read later favorites 0 ads The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation 87% of investors with net worth between $100,000 and $1 million, excluding home equity, have used social media in the past year, with nearly three-quarters on.
Facebook, half on LinkedIn, and about a quarter on Twitter, according to the results of a study conducted by LinkedIn in collaboration with Cogent Research. Close to 36% of these people have acknowledged that they used social networks to seek information or Gmail Email List advice on more details of the activity of financial companies. Curiously, Asked about specific sources of financial information they learned through social media, 60% said it was from an advertisement. 38% said that company-sponsored content and its update had been their source of information, slightly higher than those who cited another member of their social networks (34%) or an executive or expert in the financial sector (30 %).
A similar pattern emerged when analyzing how respondents had obtained information about products or accounts, with 55% acknowledging that it had been through advertising, 34% through content, 28% through industry experts, and 25% through to your network contacts. Approaching this type of customer is of great importance, since the 36% who have used social networks both to obtain information (keep up to date with trends or companies) and advice (seek advice or obtain useful information for making final decisions ), 63% have made some type of decision as a result, whether it be opening or closing an account or buying a new product or taking out a policy.