Apr 10, 2022
In Education Forum
And through the adjustment and transformation behind the program, it can be observed that factors such as the dispersion of users' attention, the generalization of interests, and the fragmentation of consumption in the Internet age have penetrated, influenced, and even fundamentally subverted the idea of program production. "Circle content" has become the key word of the music variety show in 2019. The theme of "differentiation" and the "micro-innovation" of the presentation form are the exploration directions of last year's music variety show. The idol category is still leading the way, and the content is diversified and subdivided According to the incomplete statistics of Music Pioneer, in 2019, more than 22 files were broadcast on the Internet, covering idol development, rap, electronic music, bands, originals and other vertical categories. Among them, iQIYI leads the 10-level music series including "Youth Has You", "China's New Rap 2019", "Summer of the Band", "I Am a Singer and Composer"; Tencent Video follows closely, with a total of "Instant Electronic Music" " Tomorrow's Son sms marketing service Crystal Age", "Creation Camp 2019", "Chorus!" 9 programs such as 300" and "The City of Knowledge" are launched; Youku Video's audio series includes "In the Name of the Group" and "This! It's the original" "Let's Band Together" 3 files.